An AI consultancy that started by building local small businesses real websites, and is growing into executive AI coaching and product strategy for the operators I already work with. Scaled from $0 to 5 figures, run almost entirely by a fleet of AI agents I built and direct myself.
My Oma emigrated from Indonesia with almost nothing and opened a small tailor shop. No outside funding, no safety net, just a needle, a table, and enough stubbornness to keep the lights on. That shop fed a family and built a life from scratch.
I named this business after it. Every client I work with is running their own version of that same shop: a trade they're good at, a small crew, no marketing department. The Toko Project exists to give them the same thing my Oma had to build by hand: a real, professional presence, done honestly, without agency overhead standing between the work and the person doing it.
Instead of hiring, I built a suite of specialized AI agents, each scoped to a single function, each with real authority over its part of the business. I review and direct the work; they execute it.
Runs day to day decisions, pricing, and process design, and keeps a shared context file so every agent works from the same facts.
Logs every invoice and receipt, tracks retainers and billing cycles, and keeps the books audit-ready.
Maintains a 12-document client services agreement and schedules, and flags anything that needs real attorney review.
Designs and ships every client site, custom copy and imagery, and a CRM to manage the whole pipeline.
Built on Claude · GitHub · Vercel · Supabase · Stripe · Formspree · Netlify
The Toko Project started as full digital presence work for local trades that had none of it. That work didn't stop, it became the foundation two new directions grew out of.
Website, ad campaigns, analytics, and Google Business Profile, all run through the agent team above. 10+ active and paying clients today.
Replaces what would otherwise be a patchwork of spreadsheets and sticky notes for running outreach and client tracking. No screenshot here, it's a private internal tool, so here's how a prospect actually moves through it.
"I'm eager to explore finance, consulting, and entrepreneurship, driven by a passion for understanding human psychology and communication in business."
Dylan Shalvarjian, Founder/GTM Engineer